The concept of the goal has been around for ages and some think it has worn out its welcome as unnecessary and burdensome. The problem with this conclusion is that it is based on old understandings of goals and goal-setting. Welcome to the cutting edge - the neuroscientific understanding of goals and the power they have in every moment of our lives. In this talk, you learn about the goal as the central organizer of the mind and movement, how it directly impacts attention, decisions, and performance, as well as how to use this transformative knowledge to achieve your desired outcomes.